The core of a successful business depends on efficient marketing. The marketing process includes public relations, advertising, promotions and sales. In this process, your brand gets introduced and promoted to potential consumers.
Even if your product or services are the best in your niche, no potential consumer will know that it exists without marketing. Sales can crash and your company can get shut down, if marketing is ignored.
Marketing professionals feel burnt-out because their stress level increases due to excessive workload. More than half of the UK marketers report that they currently involved in weekly overtime of minimum 5 hours.
Demanding career as marketer
Today, marketers need to not only look for a market, but also develop the demand for their products and services across the globe, as well as take up their personal responsibilities such as parenting. This has stressed them completely.
Marketing industry seems to lag behind in determining flexible working hours into a reality. Companies ignore the fact that their employees have to undergo unnecessary stress, while they juggle with a demanding career along with other commitments.
Therefore, several marketers make use of marijuana to help them with stress. In the US, the use of medical marijuana is totally legal across a number of states. Many experts also agree that it can help in stress management for marketers.
Some of the stressed marketers pursue marketing because of their passion rather than a hefty salary and career progression. They feel good to perform something they love and give them job flexibility. However, their employers and industry needs to nurture their passion by not ignoring their need for extra staff.
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Source - IT News Africa