26% of media consumption will be mobile in 2019

9 June 2017

According to Zenith’s Media Consumption Forecasts, Mobile internet use will account for 26% of global media consumption by 2019. This prediction will see a significant rise from the 19% in 2016 as people are increasingly using their mobile phones to consume media.

The forecast revealed that people around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an amount that has grown from just ten minutes a day since 2010.

In what is the third annual edition of the Media Consumption Forecasts, the survey looks at the changing patterns of media consumption since 2010, and forecasts how the amount of time people allocate to different media will change between 2017 and 2019, in 71 countries across the world.

The mobile boost to media consumption is slowing
Driven by the variety of mobile devices, improvements in technology and greater availability of mobile-adapted content, mobile internet consumption has increased at an average rate of 44% a year between 2010 and 2016.

Some of this extra consumption time was cannibalised from traditional media, but the spread of mobile technology has given a boost to overall media consumption by allowing users to access more media, in more places, and at more times than ever before.

The average person spent 456 minutes consuming media in 2016, up from 411 minutes in 2010 – that’s an average increase of 2% a year.

Now that mobile devices have taken a central role in so many people’s lives, the growth in mobile internet use is slowing, and with it the growth in media consumption overall.

Mobile internet use grew 25% in 2016, down from 43% growth in 2015, and we expect it to grow 17% in 2017. After 2.7% growth in 2016, we expect overall media consumption to be essentially static in 2017, then grow by less than 1% a year to 2019.

Mobile accounts for 71% of internet use
The amount of time people spent accessing the internet by desktop peaked in 2014, and in 2015 mobile overtook desktop to become the world’s primary point of access to the internet.

We forecast that 71% of all internet consumption will be mobile in 2017. The regions that have embraced mobile internet use the fastest are North America (where 76% of internet use is mobile) and Asia Pacific (75%).

Read More HERE.

Source - IT News Africa