Apple apologises to teenagers evicted from Melbourne store in viral video

13 November 2015

APPLE has apologised to the group of African teens who were filmed being ejected from a Melbourne Apple store in a video that has gone viral.

In the video, a staff member from the Melbourne Highpoint store denies entry to the school students because of concerns they “might steal something”.

Many comments on social media yesterday described the actions of the Apple staff as racial profiling and racist.

Apple today issued a statement about the incident which came to light yesterday.

“Inclusion and diversity are among Apple’s core values,” the statement said.

“We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions.

- The Herald Sun Australia